Our story
Asian food has many worlds.
NORIKO brings them together.
Founded in 2022, NORIKO is an Indian brand for people who cook, serve, snack on and discover Asian food.
Why NORIKO exists
From professional kitchens to everyday shelves.
- 01Professional
kitchens - 02Retail
shelves - 03Everyday
tables
NORIKO grew from a simple understanding: the Asian food people love to order outside should also be easier to cook, serve, snack on and enjoy anywhere.
Our roots are close to professional kitchens, where consistency, pack practicality and dependable ingredients matter every day. That perspective continues to shape the Cook range for restaurants, hotels, cafés, caterers and other foodservice kitchens.
But Asian food culture does not stop at the kitchen door. NORIKO has expanded that same world into consumer-friendly formats, from bold ready-to-eat snacks to JUZO popping boba drinks.
One brand. Three worlds.
Cook. Snack. Drink.
Different occasions, one NORIKO point of view: Asian flavours that feel exciting, useful and easy to understand.
For the kitchenRice, vinegars, pastes, mushrooms, noodles, seasonings and more for Asian cooking.
02 · Snack
For the cravingReady-to-eat Asian snacks with bold flavours and unmistakable shelf presence.
03 · Drink
For the fun of itJUZO, NORIKO's popping boba drink range, turns every sip into part drink, part experience.
Our point of view
Pan-Asian by design.
NORIKO is not built around a single cuisine or a narrow idea of Asia. The range moves across ingredients, flavours and eating occasions, while the brand stays clear, modern and recognisable.
That is why you will see NORIKO in a professional kitchen, on a supermarket shelf, inside a snack pouch and on a JUZO cup. The format changes. The appetite for Asian food does not.
The company behind NORIKO
A brand by Ashokasha Exim Pvt. Ltd.
Behind NORIKO is Ashokasha Exim Pvt. Ltd., and behind Ashokasha is a very personal relationship with Asian food.
The founders were born in Kathmandu, a city where food cultures, ingredients and influences from across Asia have long crossed paths. That early exposure helped build a curiosity for flavours beyond borders, a curiosity that grew stronger through their travels across the Asian continent.
Markets, restaurant tables, supermarket aisles and professional kitchens became different windows into the same idea: some of Asia's most exciting food experiences could be made easier to discover, cook and enjoy in India.
NORIKO was born from that point of view in 2022. It combines Ashokasha's understanding of importing and distribution with a genuine appetite for Asian food, spanning professional cooking ingredients, contemporary snacks and playful drinks such as JUZO.
For us, NORIKO is not about copying one country's cuisine. It is about bringing together the breadth, energy and constant discovery of Asian food in a brand built for how India eats today.
Where do you meet NORIKO?
On the shelf, in the kitchen, or in the next thing you want to try.
Retail
Explore the range
Discover Cook, Snack and JUZO products made for consumer shelves.
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Built for professional kitchens
See NORIKO ingredients, professional pack sizes and case configurations.
Explore HoReCa